Personal and Professional Integrity is a key value for us. Our president, Bob Sanders, often says, “Without integrity, we are nothing.” We begin with the way we treat every one of our employees, from the most recent hire to the most senior employee-shareholder. Every person who works under our name is treated with respect and compassion. Our clients are treated the same way. We strive always to remember that we exist to meet their needs, help solve their problems, and assist them to reach their goals. The only way we can be successful is to help our clients be successful. A good night’s sleep requires a clear conscience. Not shortcuts or questionable representation.

Teamwork is a core principle for Preferred. We believe that together we are stronger, more knowledgeable, and more creative than any one of us individually. This includes employing the extensive outside resources we have developed to augment our in-house staff. Our people are compensated in accordance with this principle of teamwork, rather than a system which excessively benefits only brokers producing the most new business. It is in everyone’s best interest, therefore, to help one another find the right solutions and provide the best service to our clients.

Creative Thinking is a benchmark for our team. We listen attentively to our clients’ challenges, and work together to construct the most effective solutions. Sometimes that means challenging reinsurance and program carriers to go well beyond their standard products. Our people are skilled at bridging the gap between “what is” and “what could be.”.

Perseverance is a fundamental principle of our success. Since we see our client relationships as long term, we are willing to work with our clients for as long as it takes to get the right job done for them. That may mean our continuing involvement with a potential program for years, helping clients work with carriers and reinsurers to develop the best possible product and partnerships. It may also mean significant uncompensated preliminary work because we believe in our clients and their goals.